PHILADELPHIA–(BUSINESS WIRE)– Visionworks, the largest wholly owned U.S.-based optical retailer, and IndependenceBlue Cross (IBC), the leading health insurer in southeasternPennsylvania, today announced they have teamed up to support Save YourVision Week, March 4 – 8, 2013. During the week, Visionworks and IBCwill provide educational and communications tools about the importanceof vision care to customers and members as part of American OptometricAssociation’s Save Your Vision Month. Particularly relevant to this year’s educational efforts is the growthamong children and adults of Computer Vision Syndrome (CVS), an eyedisorder that has arisen with the increased use of electronic devices.Symptoms of CVS include headaches, fatigue, dry eyes, and blurred vision. “With more than 80 percent of Americans now using a computer orelectronic device several times daily, Save Your Vision Week is anopportunity for us to remind Philadelphia and Southern New Jerseyresidents of the importance of taking care of their vision,” Dr. FlorianSafner, vice president of professional services at Visionworks, said.“Many people lose sight each year from preventable causes, so it isimportant to understand the vital role that yearly eye exams play inpreventing illness and preserving sight.” Visionworks is working with Independence Blue Cross to createcommunication tools for the insurance provider’s members and brokers toprovide tips for protecting your eyes in the workplace. Simply put, our eyes are the windows to our health, revealing healthconditions that we might not otherwise know exist such as diabetes andhigh blood pressure, Dr. Richard Snyder, IBC chief medical officer,said. Regular eye exams are critically important due to the progressivenature of some diseases if issues are not detected at an early stage. Westrongly encourage our members to use their benefits in order topreserve their vision and protect their health. Additionally, during Save Your Vision Week, Visionworks will be hostingvision screenings for IBC’s 6,000-plus employees at five of its officelocations throughout the Greater Philadelphia region. To learn more about Visionworks, visit ,and use the store locator to find a store near you. About Visionworks Visionworks (formerly Eye Care Centers of America, Inc.) is a leadingprovider of eye care services with more than 580 optical retail storesin 40 states and the District of Columbia through 11 store names thatare leaders in eye care service in each of their respective markets.Visionworks is committed to providing our customers with an excellentshopping experience and high quality products and service with the bestvalue and selection in the industry. All of our stores offer designerand exclusive brand frames, lenses, sunglasses and accessories alongwith leading technology in vision correction. Our comprehensive serviceofferings include contact lens dispensing, in-store labs which provideone-hour service on most prescriptions at nearly all locations anddoctors of optometry at or next to every store. Visionworks is a whollyowned subsidiary of HVHC, Inc. For more information about Visionworks,visit About Independence Blue Cross Proudly celebrating its 75th anniversary in 2013, IndependenceBlue Cross is the leading health insurer in southeasternPennsylvania. With our affiliates, we have 3.1 million membersnationwide. We are enhancing the health and wellness of the people andcommunities we serve by delivering innovative and competitively pricedhealth care products and services; pioneering new ways to rewarddoctors, hospitals, and other health care professionals for coordinated,quality care; and supporting programs and events that promote wellness.To learn more about how we’re changing the game, visit Connect with us on Facebook at ibx.com/facebookand on Twitter at @ibx.Independence Blue Cross is an independent licensee of the Blue Cross andBlue Shield Association. An affiliate of Independence Blue Cross has afinancial interest in Visionworks. Photos/Multimedia Gallery Available: MULTIMEDIA AVAILABLE:?eid=50583359lang=en Contact: for Visionworks Brittany Norman, 469-644-3568 bnorman@moroch.com or Independence Blue Cross Kathleen Conlon, 215-241-4576 Kathleen.conlon@ibx.com
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Visionworks and Independence Blue Cross Team Up for Save You